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Ecommerce Start Doing Now

1. Introduction to Electronic Commerce

  1. Why ecommerce? Overview of trends & industry benchmarks
  2. Define Electronic Commerce
  3. Identify the four stages of E-Commerce
  4. Understanding your market, your customers, opportunities and challenges
  5. Setting business objectives, financial plans, budgets

2. E-commerce business models and concepts

  1. Business-to-consumer (B2C), Business-to-business (B2B) and Business-to-Government (B2G) business models
  2. Business models in other emerging e-commerce areas
  3. How the Internet and Web change business, strategy, structure, and process

3. Selling on the Web: Revenue models and building web presence

  1. Identify Revenue Models
  2. Examine the trend of businesses
  3. Examine Revenue Strategies related to E-Commerce
  4. Discuss customer service strategies used in E-Commerce

4. Converting sales

  1. The website – user experience – tools and tactics
  2. Guidelines for good website design and effectiveness
  3. Website testing and optimization tips

5. Retaining and developing customers

  1. Right offer, right time, triggers, automation
  2. Data modelling and targeting
  3. Channels and tactics; testing and optimization

6. Web Payment Systems

  1. Payment systems
  2. Merchant Accounts, Payment Gateways, Credit Cards Processing & Third Party Payment Processors
  3. E-commerce digital payment in the B2C arena
  4. Electronic Check, E-Cash, SET based payment systems

7. E-marketing Concepts

  1. The Internet audience
  2. Internet traffic patterns
  3. What consumers shop for and buy online
  4. Basic marketing concepts
  5. On-site Marketing Techniques – customer feedback, links, banner ads, affiliate programs, newsletters, emails
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