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Become Your Own Event Manager

Event management is a glamorous and exciting profession which demands a lot of hard work and dynamism. As the name suggests, it means conceptualizing, planning, organizing and finally executing an event. The event could be of any type - musical show, concert, exhibition, product launching etc. This industry is just six years old in India, but holds a lot of promise for expansion. It offers enormous scope for ambitious young people.

Event management jobs are the best option for people with an out-going and friendly nature. The jobs require go-getters who are always on the move. They must have the zest and zing to make events happen. They must be good with their communication skills and also presentable as they are always interacting with important people. An aspirant in event management should’ve cruising in him, a passion for events and flexibility of time and schedule.

1. Scope and Nature of Event Management

  1. What is Event Management
  2. Planning an Event or Conference
  3. When to Run an Event
  4. Other factors
  5. Event Management Companies
  6. Planning Example -A Christmas Party

2. Developing the Concept

  1. Naturally Occurring Events
  2. Creating New & Original Events
  3. Planning a Party in a Home
  4. Making Decisions
  5. Contingencies
  6. Hiring Equipment
  7. Fire at Events (BBQ’s, Bonfires, Fire Pits, Torches, Fireworks)
  8. Safety
  9. Planning a Public Event
  10. Evaluation Checklist

3. Physical and Human Resources

  1. Volunteers
  2. Managing Staff
  3. Leadership
  4. Giving Order & Instructions
  5. Communicating Change
  6. Forming a Team
  7. Types of Team Members
  8. Elements of a Team
  9. Dealing with Problems in Teams
  10. Nurturing a Team
  11. Committees
  12. Guidelines for Planning a Show or Exhibition
  13. Hiring Tradesmen
  14. Choosing an Event Location
  15. Décor
  16. Equipments
  17. Entertainment
  18. Choosing a User Friendly Site
  19. Lighting
  20. Car Parking and Transport

4. Project Logistics

  1. Contingencies
  2. Traffic Management
  3. Toilets and Locker Rooms
  4. Security Lighting
  5. Legal Liability
  6. Understanding Legal Requirements and Controls
  7. Negligence
  8. Local Government and Liability
  9. Minimizing Risk

5. Marketing an Event

  1. Target Audience
  2. Publicity
  3. Public Relations
  4. Sponsorship
  5. Developing a Business Plan
  6. Key Strategy
  7. Business Priority
  8. Action Plan
  9. Marketing Strategy
  10. Business Reviews
  11. Marketing
  12. Advertising

6. Financial Management

  1. Types of Budgets
  2. Budgeting an Event
  3. Cash Flow
  4. Controlling Cash
  5. Cash Cycle
  6. Liquidity
  7. Financial Decisions
  8. Budget Performance Reports
  9. Improving Profit
  10. Reducing Costs
  11. Controlled Expense

7. Risk Management

  1. Risk Reduction
  2. Managing Risk
  3. Sensitivity Analysis
  4. Quality Systems
  5. Contingency Planning
  6. Catering for People Overload
  7. Managing Slippery Surfaces
  8. Identifying Risk
  9. Workplace Policy
  10. Risk Control Methods
  11. Business Law
  12. Legal Rights and Obligations
  13. Consumer Protection
  14. The Law & Employees
  15. Dispute Management

8. Staging the Event

  1. Theme of an Event
  2. Selection of Venue
  3. Audience and Guests
  4. Ticketing
  5. The Stage
  6. Power, Lights, Sound
  7. Catering
  8. Performers
  9. Crew
  10. Hospitality
  11. Recording an Event
  12. Contingencies
  13. Crowd Control

9. After the Event

  1. Measuring Success
  2. Dealing with Complaints
  3. Cleaning Up
  4. Repairing Lawns
  5. Evaluation Checklist
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