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Business on Social Media

Social Media Marketing with Facebook and Twitter

There are dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course gives the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.

Topics include:

  1. Understanding online marketing
  2. Keeping business and personal accounts separate
  3. Developing a marketing funnel strategy
  4. Creating a branded Twitter page background
  5. Optimizing tweets to help them go viral
  6. Leveraging the latest Facebook features for pages
  7. Managing your Facebook Timeline
  8. Creating targeted Facebook social ads
  9. Customizing Facebook pages with iFrames
  10. Using Twitter and Facebook analytics to measure impact
  11. Reducing your workload with social media management programs

1. Introduction

2. The Big Picture

  1. Understanding online marketing
  2. Comparing Twitter and Facebook
  3. Preparing for online marketing

3. Twitter Basics

  1. Setting up your business account
  2. Creating and applying custom backgrounds
  3. Tweeting and following
  4. Following Twitter's terms of service

4. Facebook Overview

  1. Setting up your personal profile
  2. Understanding the News Feed
  3. Controlling access to your posts
  4. Customizing privacy settings
  5. Following Facebook's terms of service

5. Tweeting for Business

  1. Crafting follow-worthy Tweets
  2. Attracting followers
  3. Following the right people
  4. Responding to mentions
  5. Tracking keywords in the Twitter stream
  6. Using hashtags
  7. Getting Retweeted
  8. Adding your Twitter feed to your blog or website
  9. Integrating a "Tweet This" feature into your online marketing
  10. Measuring your impact

6. Facebook Pages for Business

  1. Touring Facebook Page timeline features and controls
  2. Creating a new Facebook Page
  3. Creating a profile picture
  4. Designing a cover image
  5. Creating a combined cover-and-profile image
  6. Using the admin panel
  7. Editing important Page settings
  8. Adding and featuring Page admins
  9. Customizing the apps bar
  10. Posting to your Page strategically (for EdgeRank)
  11. Pinning, highlighting and adding milestone posts to the timeline
  12. Managing spam by hiding and unhiding user posts
  13. Using the Notes app for longer posts
  14. Using Facebook as your page
  15. Adding favourite Pages to your timeline
  16. Building an audience for your Page
  17. Adding a Facebook Page feed to your website
  18. Analyzing traffic with Facebook Insights

7. Extending Social Media Marketing

  1. Reducing your workload with social media management programs
  2. Enhancing your Page with Facebook apps
  3. Creating your own iframe app to customize your Page
  4. Using a third-party iframe app
  5. Adding a Like button to your content outside of Facebook
  6. Advertising on facebook with Facebook Ads
  7. Advertising on Twitter with sponsored Tweets

8. Conclusion

Coming soon..

Coming soon..

Coming soon..

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